Many businesses are seeing the benefits of backing up their important data and hiring data storage companies to manage and protect their information. In the oil and gas industry, however, this advanced data storage system is essential to give companies an edge in...
Successful business executives understand that marketing can have a huge effect on their bottom line as they learn more about their target audiences and how to appeal to them. In the last decade, thanks to the Internet, social media, and new technologies, marketing...
Novelist Ayn Rand once said, “The ladder of success is best climbed by stepping on the rungs of opportunity.” In this Rack59 blog, we hope to give you some ideas for sources of data you might not be considering. Big data is the ability of organizations to harness data...
In recent years, data storage in the cloud has been all the talk in business circles, but as we’ve discussed in previous blog posts, many people don’t actually know what it is or how it works. An article on Daily Journal of Commerce describes the cloud as a bank:...
In this digital technology boom, the Internet, wireless networks, social media, cell phones, tablets and more, it’s clear that the growth of informational data about what users value, what they enjoy, and what they buy is huge, and that companies who use big data to...
Most business owners have probably heard about big data and it’s potential for improved marketing and customer satisfaction, but as we learned from Instagram’s recent PR fiasco due to its consumer privacy changes, there is a line between mutually beneficial and...
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