Online storefronts made their debut years ago and have since become a convenient way to buy and sell goods quickly from the comfort of your home. However, within the last few years, the demand for eCommerce has reached new heights, and with it has come a heavy reliance on data centers to store and protect business and customer data. 

Why the Shift in Retail? 

So what changed in the last few years? Enter COVID-19. It is no secret that the pandemic threw the nation into an online shopping frenzy. Everything from home and food essentials to games and entertainment became the most easily and safely accessible through online purchasing. While shoppers transitioned to online shopping routines rather than a trip into town, the push to dependency on data centers skyrocketed. 

Large corporations with an online presence, like Amazon, Walmart,  and other retailers, greatly benefited from this shift and quickly became our go-to for simple and convenient shopping. So what allows these retailers to run so efficiently amidst massive increases in online demand? Answer: Data Centers!

What is a Data Center?

A data center is the life-blood of every online transaction and a web host that runs the entirety of a business’s back-end infrastructure. Data centers are equipped with the latest and most up-to-date applications to run IP technology and analysis, keeping your network secure and online all hours of the day and night. 

While data is processed at a colocated data center like Rack59, it is highly secure. Because Data centers are hyper-focused on high-quality equipment and security measures, they offer a much higher level of security and speed than a company would typically be able to afford or build on their own. 

How Do Data Centers Support eCommerce?

Data centers support retailers and eCommerce stores on various levels, and their accessibility is far greater than what any single person could handle. Here are some of the top reasons data centers are the latest hot commodity in eCommerce:

Around-The-Clock Support 

•   Data centers allow 24/7 support to keep online stores up and running if technical issues occur. Multiple data systems are designed to withstand almost any problem, from unexpected weather to local system errors; these sites serve as major backups within IT. By bouncing a retailer’s connection around, data centers can keep businesses’ running uninterpreted during maintenance. Hence, customers receive a hassle-free shopping experience no matter what’s going on behind the scenes! 

Reliability 

•   Reliability is key to maintaining a reputable online store that keeps traffic flowing at all times! Customers aren’t likely to shop with your brand again if they wait for servers to update or their connection to advance. Data centers protect their retailers from profit drops due to lost servers or web malfunctions. I mean, why would the customer wait for your site to load when they could hop over to places like Amazon and Walmart, confident they will experience a fool-proof transaction. 

Advanced Security 

•   The internet is a hotbed for hackers and scammers keen on profiting from your personal information. Data centers, particulary for ecommerce, are the best choice for offering secure shopping for your customers. The centers can enhance your security because they are backed by government institutions and have advanced technology to ward off any cybersecurity threats, in turn protecting both you and your customers and developing trust within each transaction. 

 Flexibility 

•   Data centers are constantly evolving and quick-witted when alternating their systems or servers. By adapting to changes in web traffic, consumer demands, and company processing needs, centers can aid in the avoidance of road bumps and network connectivity issues that may arise during heavy buying seasons or sales promotions. Thus, allowing retailers’ systems to flow effortlessly when demand fluctuates.

Sustainable Growth Within Data Centers

Data Centers are increasing opportunities for eCommerce and online retailers daily, and the growth is limitless. We’ve seen companies like Amazon take this technology to the next level with Amazon Go storefronts, replacing the regular face-to-face interaction of daily life with digital scanning systems so shoppers can dictate their own experience. However, while the growth for data centers will flourish into the physical world, its impact on the online interface is increasingly gaining traction. 

As more and more businesses turn towards data centers to navigate functional error, customer demands, and increase their security platforms, consumer relationships and loyalties will arise within the online retail market. Data centers take the pressure off of owners and free them up to focus on customer service! As trust builds, sustainable growth will follow.