Although cloud technology has just recently emerged on the commercial scene, it has been in development for several years and is already dominating the data services market. As new devices hit the market every day, companies are scrambling to produce services that give consumers the capability to use wireless data sync and storage for personal use.

Three of the names on the forefront cloud computing are Google, Apple, and Amazon. These big timers are rapidly revolutionizing the way the cloud works and what services are offered to consumers, with many new devices shipping pre-connected to some sort of wireless sync service. For example, Apple’s “iCloud” is optimized for instantly syncing data between all Apple products, encouraging brand-loyal consumers to own multiple gadgets. But as the cloud continues to expand, the competition for offering unique services grows larger. Google is now touting their brand of cloud called “Google Play,” a new service that is integrated with their former “Android Market” that offers a wide range of media. Amazon’s “Cloud Storage” gives a user the ability to listen to their friend’s music. Most of these services are only offered in part to consumers; Amazon offers a small amount of free storage to its users, about 5GB, but gives them the option of upgrading for a small subscription fee. Apple’s iCloud is free so as long as users have the most up-to-date firmware on their products.

Why is cloud computing so important? The Consumer Electronics Association estimates that the average household has around 24 electronic devices, including “basic” commodities such as cameras and remote controls. About half of those devices are able to connect to wireless Internet in some way. This means that as technology becomes more advanced, the more families will rely on multiple devices to handle their day-to-day activities, send important information, and save precious memories.

Cloud computing is undeniably the future of data storage, allowing consumers to use their multiple devices to their utmost potential. In the digital age, being able to access your personal information from wherever you are is not just a convenience, it’s a must.