It was announced late last week that the folks at Intel and McAfee have come up with an app called Social Protection. Working together, Intel and McAfee’s new browser plug-in and Facebook app will protect the privacy of your photos. Facebook users will still be allowed to share their photos with their friends but, with a catch.
During an interview with CNET, Brian Foster, senior vice president of consumer product management for McAfee explained, “it requires a browser restart after installation, and then it pixelates photos you post to Facebook, and requires your friends to install it to restore them to normal. In final form, it will exist for free for people who just want to view photos.”
Foster said that McAfee hasn’t decided whether it will charge for Social Protection or if it will become part of another, already-existing product.
He went on to say that the combination of the two the combo is a DRM for the photos you upload to Facebook. It is intended to protect the digital content you own so that only your friends can see it.
“The focus is on everyday use of Facebook, and how your digital content has ended up in the wrong places unintentionally,” he said to CNET.
While the feature of photo privacy is a great selling point for the app, it has another feature that many Facebook fans will love. It has a facial recognition tool that can identify untagged photos of you. Social Protection will find the untagged photos and give you three options: tag the photo yourself, message your friend to take it down or, report it directly to Facebook.
Currently, Social Protection is not available. McAfee will be offering the software for free initially to seek feedback from users. The plan is to make it available as a public beta at the end of August to work with Internet Explorer 8 and above and Firefox 8 and above. Down the road, the product could either be combined with McAfee’s existing security software or available separately for a fee.