It’s hard to believe, but we are just around the corner from another holiday season. However, in the wake of Covid-19, many retailers are still struggling to handle the increasing demand — especially when it comes to online orders. There are other stresses associated with holiday sales too, like stress on your IT infrastructure. This is where colocation data centers come into play to help alleviate some of that burden on your IT resources and ensure a smooth and seamless customer experience through every step of the customer journey. Here are 5 reasons why retailers should consider colocation.
Benefits of a Colocation Center During the Holiday Shopping Rush
Meeting Consumers Where They Are
It’s no secret that we are all shopping online a lot more since the onset of the pandemic. It’s increasingly important for businesses to have online storefronts and data centers that are equipped to handle the increasing load of online shoppers during the busy holiday season. Colocation data centers can help businesses quickly build the infrastructure necessary for a stable online storefront.
Most People Use Credit Cards to Pay for Online Goods
Credit cards are becoming the go-to payment for online shoppers because of the added security protections and points. Because of this, it’s important that online retailers have a safe and solid infrastructure to process customer payments that can handle a lot of traffic without disruption.
Smartphones Have Become A Key Spending Chanel
Unsurprisingly, the use of cell phones has skyrocketed in the past decade — from 35% of adults in 2011 to 81% in 2019. This sharp increase also means that more people are using their phones to shop. In fact, online shopping saw a 42% increase during the 2020 holiday season. This means it is more important than ever for businesses to have mobile-friendly websites and even apps to allow shoppers the most convenient online shopping experience. This often means adding more data centers to help increase the load and/or provide more stable service with fewer lags — especially if the data centers are near where customers live.
Black Friday is Exploding in Popularity
Black Friday has long been one of the most popular and anticipated shopping events of the year. After a dip in sales in recent years, 2020’s Black Friday came back with conviction, hitting a new record as consumers doled out $9 billion — a 21.6% increase over 2019 — and forecasters expect 2021 to be even bigger. This means that businesses should start preparing now for even bigger bandwidth usage and demand spikes in online storefronts of all sizes and categories.
Holiday Shopping Doesn’t Stop After Black Friday
Black Friday is only the kickoff to a busy holiday shopping season. In fact, about 80% of consumers will continue shopping for holiday gifts after Black Friday — some even wait until after Christmas to holiday shop! This means that there’s no automatic rest period after Black Friday — the holiday shopping season is not done until the end of December! For these reasons, your data processing capabilities will need to be increased for an extended period, which is something a colocation data center can help with.
To learn more about how to get started using a data colocation center today, schedule an in-person or virtual tour today!