There are many factors to consider when choosing a colocation data center — from physical security, disaster recovery, data center uptime guarantees, service levels, scalability, and reliability to ongoing support and maintenance. There are other factors to consider as well. The location of a colocation data center should also be at the top of that list.

Now that you know your business would best benefit from what a data center offers, how do you choose with so many factors to consider? A data center can be built anywhere with power and connectivity, but the location has an impact on the quality of service it can provide to its customers.

Why Choose a Colocation Data Center

To cope with digital transformation and the mountains of data and bandwidth requirements, businesses across all industries are increasingly shifting servers to data centers outside of their organizations. They unlock benefits such as infrastructure flexibility, better recovery options, improved collaborative systems, workforce mobility, ease of access to public cloud operators and an overall lower total cost.

One of the reasons for choosing a physical facility instead of a public cloud is that colocation providers typically offer data centers in places where cloud providers don’t. That’s important if you need to place workloads in a specific geography to minimize latency. However, some colocation centers offer more data center locations than others. Some also offer data centers closer to population centers or other priority geographies than others.

Depending on where your workloads would ideally be hosted, the number and types of data center locations should be a driving factor in selecting a colocation provider.

Why the Location of a Colocation Data Center Matters

In addition to price, scalability, uptime and reliability, location is arguably a key consideration when choosing a technology partner. When you have location as a main factor, that means an optimized infrastructure and application environment, capable of reaching your entire audience, or a game-changing data analytics strategy that helps you understand your operations and your customers better than competitors. However, a poor location can result in unstable connections and efficiency problems.


Connectivity is a cooperative venture that relies on proximity. Ideal connectivity depends on multiple redundant fiber connections to major bandwidth providers. The only way to provide consistent and reliable bandwidth at the volumes required by an enterprise-grade data center is to build lots of connections to lots of different network providers. The facilities of these providers tend to cluster together at major peering points, and when data centers are located in close geographic proximity to internet exchanges, or peering points, the organizations using them will benefit from low-latency and multiply-redundant bandwidth.

Proximity to a Colocation Data Center

Regardless of how much bandwidth a data center has access to, its customers are bound by the physics and the infrastructure of the internet because data takes time to travel. Round-trip distances are usually double the geographic distance because the request and response have to travel that distance. That is important to any business. Surveys consistently show that internet users are quick to drop sites with slow page load times because people want access to data instantly.

The round-trip time is compounded by the state of the network. Data seldom travels in a straight line between sender and recipient. Instead, it meanders through networks, routers, and switches, each of which can add latency. 

The closer the data center is to its customers, the lower the latency. Close proximity also provides the customer the ability to be on-site quickly to adjust as needed for their growing data needs.

Making The Right Choice on the Location of a Colocation Data Center

Businesses should look for data center providers that have combined lower-cost availability of ample space and power for hyper-efficient data centers with the availability of broad and rich connectivity. These facilities are usually far enough from city centers for disaster recovery purposes and avoid expensive city center premiums, but close enough to be easily accessible by local and international businesses.

If you’re an IT manager near or around Oklahoma City, consider RACK59 as your data center provider. RACK59 provides:

  • 2N Redundancy – RACK59 can provide redundant power, HVAC cooling, and connectivity. These redundancies provide the desired uptime for your data assets and  IT infrastructure.
  • Multi-Layered Security – RACK59’s data center has multiple levels of security and technology in place to ensure your data and IT equipment are kept safe and secure.
  • Dense and Diverse Connectivity – Rack59’s colocation data center is also carrier-dense, meaning we have access to many different ISPs. This density offers competitive pricing and diverse networks for reliable connectivity.

Is location really everything when it comes to data center placement? No, but when choosing a colocation data center provider, there are many factors to consider, including connectivity, reputation, services, support, and cost. And one of the most important factors that get underlooked is location. Location is central not just because the geographical location matters, but because the location has an impact on many of the other factors which are crucial to data center success.

To learn more about why RACK59 is the right choice for your colocation provider, schedule an in-person or virtual tour today!