While it may seem obvious, we might not often consider how critical connectivity is to business today. Data center colocation plays a critical role in today’s connectivity.

What is connectivity?

Think of connectivity in the context of running a logistics company. Success depends on how fast you deliver goods. As your company grows, you build warehouses and send more trucks to more locations including more warehouse stops. Your trucks can take many routes, like city streets or back roads, but ideally, they would take interstate highways to reduce delivery times, which customers don’t like.

This is what data center connectivity is all about, but applied to the logistics of moving data instead of moving physical goods. In this example, the warehouses represent data centers, while the various roads are connectivity, usually accomplished through high-speed fiber lines.

Why does connectivity matter to business?

Connectivity is no longer simply about communications matter; it’s the essential fabric that enables worker productivity and drives customer satisfaction. Done right, connectivity can propel a company to new heights. However, if done poorly, it can lose your competitive advantage.

In the earlier, simpler days of the internet, a single computer could accomplish its tasks by talking directly to another computer. Companies today must employ increasingly sophisticated and complex data systems to support their both customers and their internal needs.

From a user experience perspective, all this operational speed is behind the scenes and so typically taken for granted. Until there’s a problem. As consumer internet choices continue to expand, a ‘slow load’ will ultimately become a ‘no load’ as customers quickly find other solutions. Thus speed is of the essence, and a data center can be the key.

Why does a data center make sense for connectivity?

As shown above, connectivity is a serious game for business, a game that is won and lost on speed. The data center is just one player in this game, a player that needs to be considered within the context of a business’ broader transformation initiatives.

The faster traffic can get to a data center and back, the more valuable the data center can be to stakeholders outside its four walls, whether they be in the business itself, or its customers.

With the adoption of the cloud and cloud-based applications, data centers are being used to support the multitude of servers and applications needed to run these cloud-related services as well as others. This has reinforced the importance of and dependence on the data center’s connectivity.

Contact us today

The RACK59 Data Center offers incomparable reliability with best-in-class design, operations, and efficiency. We will partner with you to understand the connectivity needs of your business and work to help you transform and enhance it. From managed IT services to data center colocation, RACK59 is proud of the service we can provide to you. Contact us today to discover what we can do together.